You Can’t Sell
…AND PROBABLY SHOULDN’T TRY
Over the past week or so I’ve met with a number of people who are all struggling with the same thing.
- “How do I sell myself?”
- “What’s the best way to get them to buy?”
- “What should I say on the phone to create an opening for the sale?”
All of these people have a similar problem. They think they can sell and that people can be sold. I know, we’ve all been sold something sometime. But these people are probably not good enough at sales to convince someone to buy their service. And even if they were, it would play out to be a bit awkward because most people who’ve been SOLD something need to be re-sold and re-sold and re-sold. So what should they do?
A better plan by far (for them and probably for you) is to BE FOUND BY YOUR CUSTOMERS. You see, your customers are ALWAYS LOOKING for what they’re ALWAYS LOOKING FOR. Just like you are when you get ready to buy a new television. You keep your eyes peeled and your ears open. You’re on the look-out. And when the right deal and the right product comes by, you BUY it. You don’t have to be SOLD because you were already looking. So these people I’ve been meeting with (and probably you as well) would be well served to start thinking about how to reach the people already looking for you. You’ve got a much better shot at finding them and being found by them than you do of selling someone who isn’t all that interested in the first place.